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Universal strikes deal with Cinemark to shorten theatrical window

Another installment in the thrilling saga of studios vs. theater chains in the times of COVID-19. As we comprehend, the pandemic has kept theaters closed for the most part of the year, and although most studios have elected to push the release of their films into 2021 or beyond, others have moved select films to PVOD or a streaming service. Universal Pictures is one of those studios who have moved a handful of films to a PVOD release, including TROLLS: WORLD TOUR, but their new release strategy didn’t sit well with theater chains…at least at first.
AMC Theatres CEO Adam Aron threatened that he would never again play any films from Universal in his theaters, but months later, Universal and AMC came to a multi-year agreement which would see the theatrical release window shrink down to 17 days. Following that time, Universal would have the option to make titles available on ……

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