Universal Filmed Entertainment Group has revealed a multi-year agreement with Canada’s Cineplex chain to shorten the theatrical window and bring films more quickly to the home.
The pact, announced Friday, mirrors related agreements that the studio reached on July 28 with AMC Theatres and on Nov. 17 with the Cinemark chain.
Under the terms of the new agreement, Universal Pictures, Focus Features and DreamWorks Animation can put new films on premium video-on-demand platforms in as few as 17 days. Titles that generate at least $50 million in opening weekend ticket sales will have to play exclusively in theaters for 31 days, or five full weekends, before going to VOD. Traditionally, new releases remain in film theaters for 75 to 90 days before they move to digital platforms for a $19.99 rental fee.
The companies said the agreement preserves the theatrical experience, while adapting to changing consumer behavior, particularly as the globe and the entertainment sector navigate the ……
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