Image: The Canadian Press
In this video grab issued Sunday, Feb. 28, 2021, by NBC, hosts Tina Fey, left, from New York, and Amy Poehler, from Beverly Hills, Calif., speak at the Golden Globe Awards. (NBC via AP)
The pandemic-era Golden Globes sunk to 6.9 million viewers, down a whopping 64% from 2020 and only barely beating the year when a writer’s strike forced NBC to show a news conference announcing the winners.
Last year’s show, in the pre-lockdown era, reached 18.4 million viewers, the Nielsen company said.
Big winners in Sunday’s ceremony were the films “Nomadland” and “Borat Subsequent Moviefilm” and the television programs “The Crown,” “Schitt’s Creek” and “The Queen’s Gambit.”
The writer’s strike curtailed the Globes in 2008 and only 6 million people watched the news conference. In other ways, this year’s show had by far the smallest audience since NBC started telecasting the awards in 1996.
NBC anticipated a ratings bloodbath, the only question was how much. ……
*This article contains affiliate links*