On Sunday (March 7), the NBA hosts the 70th All-Star Game at State Farm Arena in Atlanta. Unlike past iterations of the storied event, this one will be vastly separate. Instead of an entire weekend, all activities will take place Sunday because of COVID-19 restictions to ensure the safety of everyone involved.
As part of a new initiative, the NBA has pledged $3 million in support of HBCUs and communities impacted hardest by the coronavirus pandemic. In addition, on Sunday, the NBA will honor HBCUs by spotlighting their students and alumni through the Michelob Ultra Courtside virtual fan experience, student artwork, in-arena activations, merchandise and partnerships.
To highlight the NBA’s work with HBCUs, BET.com talked to the NBA’s Chief People and Inclusion Officer Oris Stuart about the high value of an HBCU educational experience, the challenges brought on by the pandemic, and why the NBA feels obligated ……
*This article contains affiliate links*