Article contentHasbro Inc said on Thursday it was renaming its greatly popular Mr. Potato Head brand to drop the ‘Mr.’, giving the “Potato Head” line a less gender-focused identity.
The toy, first launched over seventy years ago, can be decorated with various plastic parts that can be attached to a plastic spud. Hasbro this fall will launch a “Create Your Potato Head Family” kit, which it called “a celebration of the many faces of families.”
One picture on the box shows a figure with a mustache and a nose that is pink, a color often associated with females.
Toy companies have been changing classic brands to reflect public calls respecting and endorsing diversity in U.S. culture.
Mr. Potato Head and Mrs. Potato Head will still be sold.
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