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Mr. Potato Head brand goes gender neutral, sort of

NEW YORK — Hasbro created confusion on Thursday when it removed the gender from its Mr. Potato Head brand, but not from the actual toy.
The company, which has been making the potato-shaped plastic toy for almost 70 years, announced Thursday morning that it was dropping Mr. from the brand in an effort to make sure “all feel welcome in the Potato Head globe.” That set off a social media frenzy over the beloved toy.
Later that afternoon, Hasbro clarified in a tweet that the Mr. and Mrs. Potato Head characters will still exist, names and all, but the branding on the box will say “Potato Head.”
“While it was announced today that the POTATO HEAD brand name & logo are dropping the `MR.’ I yam proud to validate that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD,” the company tweeted.

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