Nestle’s Purina brand is launching a line of pet food using insects, as the globe’s biggest food group tests more environmentally sustainable protein sources.The Purina Beyond Nature’s
The move addresses a trend of people seeking more eco-friendly or allergen-free diets for their pets, and puts Nestle into potential competition with smaller brands like Yora and Green Petfood’s InsectDog.
“We see increasing demand for diversified sources of proteins for pet food products,” Bernard Meunier, head of Purina in Europe, told Reuters in an interview on Thursday.
He said limited planetary resources and decreasing meat consumption in Europe were incentives to explore new proteins.
In spite of the initial cringe factor, insect-based proteins are expected to be an $8 billion dollar sector within the next decade, according to Business Insider (it was a million dollar sector in 2019). They’re also normally believed to be a more environmentally-friendly alternative compared to other animal-based proteins, ……
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